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Corporate Video Examples

Corporate overview video, as well as press releases and investors communication materials, have been around for decades, it has been since the last few years that these type productions have gained more importance. Video marketing and digital channels have helped this kind of production grow.

Corporate overview video productions refer to those productions (usually filmed for corporations, brands or organizations) to introduce the corporate values, culture, working processes and other corporate aspects or information to an audience which most likely should be consumers but it could be intended for investors or self-promotion to the media.

There are multiple reasons why companies are requesting overview videos that show all the corporate values, aspect and features. There are corporate images, self-promotion, to stand out from your competitors, easily reach an audience by showcasing your corporate benefits as opposed to your competitors.

1. Types of corporate videos

There are several types of corporate overview videos. I have listed below the most common ones with a short description of what they are intended for.

1.1. Investors relations video

Large organizations often require a video to introduce their corporate – offices, culture, location, product, and executive team – to their investors. These videos are very effective about showcase companies that are looking for investors or are in need of presenting their work to a large investor audience.

1.2. Corporate Image

Many times large and medium organization require video production services to address and outline what their companies stand for, what their business model is like, how they operate, what they are heading and what their values are.

This sort of videos are great, especially for corporations, but nowadays thanks to technology, this kind of production are accessible to every corporate regarding their size.

1.3. Self-promotion

Many times medium and small companies hire us to film their corporate overview videos which ultimately is intended to show to potential clients, this kind of production work very well for example for construction companies that want to promote how they operate and what makes them different and better from their competitors.

2. Best Corporate Video Examples

Over the last few years, we are seeing how many companies are more inclined to a more relaxed and informal type of video which ultimately has the intention of driving more attention than a traditional corporate video.

Examples of these can be found on Hubspot corporate video which utilizes a comic tone and vintage style to increase engagement among its audience.

2. 1. Corporate Values – Coca Cola

Everybody knows that Coca Cola always does great advertising. This video could not be less, full of action, exciting and inspiring, it catches viewers’ attention immediately.

This corporate video is as good as any of the other Coca Cola ads which the beverage corporate is famous for. It is a masterpiece of corporate overview video, its action is vibrant, exciting and entertaining.

Full of positive feelings, it also uses powerful and bonding messages such as “We bring people together everywhere…”, while it brilliantly talks about the brand and its values and at the same time, it manages to maintain the same tone the Atlanta corporation has shown in all their ads over the past few years.

If you are not familiar with Coca Cola advertising story, please feel free to take a look here where you can find most of their more memorable ads.

  • 1. Inspiring
  • 2. Millennial
  • 3. Uplifting
  • 4. Positive
2. 2. Self-promotion corporate video – Ogilvy & Mather

Ogilvy agency is one of the top advertising agencies in the world. Founded by one of the most notable advertising figures, David Ogilvy, it has offices all over the world and one of the few agencies to become public.

The firm is known for its work with Dove, American Express and IBM. Thanks to continued success, they decided to release a corporate overview video which is ultimately intended to promote themselves.

If a world-class advertising agency has made a corporate video, it must be very well researched, creative and effective at driving customer engagement. It does have great copy and is intended to create impact and to generate attention.

This is a world-class example of an overview of corporate video. The fast action on the video takes viewers through their clients’ list and advertising successes which makes it a perfect example of a video production which does both it overviews the corporate and represent their values.

  • 1. Promotional
  • 2. Intense
  • 3. Creative
2. 3. Company Image – We are Unilever

If you have never heard about Unilever, that is fine, because I am sure you have bought any of its products as it is a multinational corporation which owns over 400 brands including foods, beverages and personal care among others (Walls, Lipton, Knorr, Dove…).

Its revenue surpasses 50 billion euros a year. By far the best corporate video, Unilever corporate production masterfully combines corporate introduction, corporate responsibility, values and manages to promote themselves too while they release a brilliant corporate image and creates a beautiful and engaging video.

This production brilliantly takes the viewers from a more corporate overview type of content to a brand promotion smoothly and subtly.

  • 1. Powerful
  • 2. Uplifting
  • 3. Responsible corporate image
2. 4. Company Values & Image – Apple. Designed in California

Apple does not really need an introduction. I have particularly selected this video because it perfectly mixes corporate values and self-promotion in a very subtle way.

The video shows the history of the Cupertino giant while at the same it does a great job at overviewing the entire corporate values and it takes viewers through the history of computing manufacturers by showing their product throughout time.

I particularly chose this video because it brilliantly communicates Apple principles: innovation, slick design, unique technology.

Elegantly, it shows hints of the production and manufacturing process while also displays office scenes and it does it all by being stylish, modern and attractive.

Mixed with the action, there is an outstanding script which resembles a bit Ted Talks – entertaining, accurate and scientific-looking.

  • 1. Powerful
  • 2. Inspiration
  • 3. Uplifting
  • 4. Original
2. 5. Product Showcase – Microsoft

Apple does not really need an introduction. I have particularly selected this video because it perfectly mixes corporate values and self-promotion in a very subtle way.

The video shows the history of the Cupertino giant while at the same it does a great job at overviewing the entire corporate values and it takes viewers through the history of computing manufacturers by showing their product throughout time.

I particularly chose this video because it brilliantly communicates Apple principles: innovation, slick design, unique technology.

Elegantly, it shows hints of the production and manufacturing process while also displays office scenes and it does it all by being stylish, modern and attractive.

Mixed with the action, there is an outstanding script which resembles a bit Ted Talks – entertaining, accurate and scientific-looking.

  • 1. Technical
  • 2. Promotional
  • 3. Original

3. Top elements on a corporate profile video production

A corporate overview video along with a website must follow branding and values and just like others asset is more often than not a must.

Promotional materials such as social media, websites, business cards are seen these are a fundamental part of a corporate similarly it should be video. For this to be effective, it must contain the following aspect to a certain amount:

  1. Features
    List all the aspects that make your corporate unique or values it stands for and ensure your video will communicate these somehow.
  2. Values
    Either by using a script and on-screen typography any corporate video must serve what its values are: serve the people, green corporate…. There are always multiple ways of conveying this with video.
  3. Locations
    Office as well as physical shops. Ensure during your video, all your offices as well as any other physical locations whether it is shops, factories, meeting rooms, coffee shops, depending on the nature of your business. It is important that when showing your locations, viewers will get a succinct hint in the same style as teaser trailers do.
  4. Employees
    Happy and positive working environment usually shown by smiling staff, or employees performing a task or going through a presentation always create an impression of a positive and welcoming working environment who is open to anyone.
  5. Manufacturing & Production.
    Product manufacturing process if necessary or creative in case of services.
  6. Music
    Music should match the tone of your videos, if your video aims to create an adventurous feeling, choose uplifting music for examples, either way, make sure it matches the tone of your video.
  7. Intro
    Great intro with branding. Intros are important, there are mainly two options: a name intro or just a video simply intro.
  8. Slogan & Script
    By wrapping the entire video with a final and catchy slogan, you will ensure you have effectively communicated your message. Moreover, it gives the opportunity to feed your audience with a last final memorable message.

At Millennial Studios, we specialize in corporate video production including company overview videos. We always aim to create exciting and appealing videos that represent your corporate and at the same time promote your services and make you stand out from your competitors.

Best Corporate Event Videos

1. The leadership conference

This is by far the best video event I have seen. It is an absolute masterpiece that combines the most important aspects of a promotional video: appealing, exciting, catchy, entertaining, promotional.

It starts with a motivational speaker in black and white and then it drives viewers through all the aspects and features of the conference.

By doing so, it convincingly catches viewers attention as the voice over, the powerful message and the uplifting music is very appealing and at the same it manages to communicate characteristics such as powerful, confidence, motivation, leadership, uniqueness.

2. Lollapalooza Festival – Drive engagement

For those who are not familiar with the festival scene in America, Lollapalooza is a four-day festival that takes place annually at Grant Park in Chicago and some of the most renowned artist play for an estimated audience of over 400,000 people.

Lollapalooza festival manages to capture the emotions and essence of the event by perfectly timing unveiling all the activities and fun that can be experienced at one of the most world-known music festivals.

The main purpose of this videos is self-promotion, therefore it has to enthuse viewers and excite potential consumers.

The main reason why I have chosen this video is that it can make a perfect example to learn from when it comes to promoting events and creating engagement.

3. Hackathon

This video stands out especially because of its magnificent intro which is at the same time the reason why I decided to list it. It is important not only to capture lots of great action but also to ultimately create a film that stands out and satisfies clients.

In order to create videos that stand out from the crowd, this usually requires great intro, music, effects and transition as well as an impeccable filming technique.

Hackathon is not just beautifully filmed and edited, it is also catchy, attractive and entertaining. What else would you ask for your event video?

4. Passion 2018

Fast and energetic video that transport viewers with a fast motion from one aspect to another of the event. It is a very powerful video that effectively attracts viewers. It displays some of the qualities that make an event video effective:

  1. Attention driven
  2. Catchy
  3. Powerful
  4. Perfectly unveiling the action
  5. Inspiration
  6. Uplifting
  7. Original

An event video has to communicate the right message to the right audience.

5. Salesforce, Dreamforce Event in San Francisco

Salesforce, the American corporation known by its CRM systems, organized an event in San Francisco where over 170,000 people attended.

The video makes a perfect example of how to shot an event video and displays a perfect balance between promotion and excitement without being too overly commercial.

It shows a great mixture of slow and fast motion combined with interview scenes, live-action and candid event images. The event filming style shows a standardised and widely appealing video example that can be useful for inspiration.

Many times, event videos don’t really need to be extremely creative but they have to be effective and communicate the right message to their audience as well as being able to deliver the message and values that your company stands for.

6. Holi Festival of Colours – Excitement and appealing

If you are not familiar with the India culture, you might have not heard from the Holi Festival which is a popular ancient Hindu celebration, known also as festival of colours, it celebrates the arrival of spring.

It is usually celebrated during the evening of the Purnima which is around the middle of March in the Gregorian calendar.

But this kind of celebration has become very popular worldwide for its colourfulness and nowadays it has been exported as a regular event and applied to music festivals.

At Holi Festival of London, people from every culture gather to listen to music and get covered in powder paint, this produces a really eye catching images and thrills all the participants.

I have listed this video because it is really appealing which helped it go viral on social media and ultimately increase the number of participants on these kind events.

7. B2B Marketing Exchange 2019 – Camera Action

B2B Exchange is not only a marketing event that has over 30 speakers from all over the world but it is also one of the most notable networking event of the year.

This is one of the leading B2B marketing events, dealing with hot trending topics in the industry such as Demand Generation, Artificial Intelligence applied to marketing and Consumer Centricity.

This video is particularly attractive thanks to its use of the camera; the way it moves in and out of the action, it really captivates viewers attention and provides a touch of candidness.

This event video is not really perfect and possibly not the final edition as it lack many other qualities such as light and action pace. But it really makes an example of how to master camera action.

8. Google: Bay area impact Challenge – Audience is key

Google does not need an introduction but it is important to mention that the technology giant has recently been investing large sums of money on the corporate image.

Google donated over 5 million dollars to 10 non-profits to better the Bay Area in Mountain View. The main reason why I have chosen this video is a commercial one rather than a filming style.

It is particularly good at addressing the right audience which is mainly the young millennials.

A video should not be only visually impressive but it speaks to its audience. It is very unlikely that you intend to target every single individual with your video, so during the pre-production process, you should understand your video goals and define an audience: aspects such as age, gender, background and interests.

Best corporate video ideas

A video to be effective has to be attractive to viewers, most users close the window during the first 45 seconds of video if it is not appealing to them. So it is important to film an engaging and captivating video in order to make the most of your event.

A video well planned and researched will be most likely to be a success. But even if the event is exciting and full of positive energy and activities, it is crucial to capture the essence of the event. I have listed below what characteristics a video should have to be attractive and effective.

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Corporate video content tips:

  1. Excitement
    Create emotion or an impact on viewers is the most important factor in a video, as the main goal of any video is self-promotion and engagement.
  2. Informative
    A video must be as informative as possible and should contain all the relevant information about your event or company.
  3. Timely pace
    It is important that all the action and activities displayed on the video are unveiled at perfect timing, this way it creates tension and holds back viewers to watch it till the end.
  4. Multi-camera setup
    A multi-camera setup gives a viewer the impression of being more present at the scene, closer to the action. For modern filming techniques is almost a must, videos without multi-camera setup tend to look slow and boring to spectators.
  5. Storytelling
    Adding a story to the video can also be a great way to increase viewers interests to the action, an event video can be really attractive on its own where scenes are swapping fast, location is in constant change and music is really vibrant. But adding a small piece of argument, eg a story of how a man goes every year to the same festival, it would make the story more attractive and memorable.
  6. Music
    It is important to choose the right music for the tone of your video which varies depending on your goals and the kind of event you are filming. Music works well for festivals, holidays or adventure videos, on the other hand, for corporate and work events, it would work better more chilled music.
  7. Keep it long enough to be attractive
    If the video is too long at some point, viewers will close the window or switch to another task, therefore you might risk losing your audience and video abandonment rate really indicates the levels of unsuccessfulness. Just keep it to a minimum of relevant information and remove anything that could be redundant. Short, exciting, compelling and informative videos should be your main goal.

Statistics to take into account for corporate videos

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At Millennial Studios, we are passionate about event videos and always aim to create quality products that can also increase customer engagement.

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