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Online Video Consumption Statistics

Online video has boomed over the last few years. YouTubers have become celebrities and among some of them, certainly, you can find a few millionaires. Similarly, video marketing has experienced massive growth and streaming services have increased their market size exponentially year after year. Understanding and interpreting information would be crucial in the future of marketing or in general, of any business, therefore many data analytics companies are partnering with marketers and organizations to help them achieve their goals.

Topics and facts you will learn in this post

  • 1. How many people do watch online videos?
  • 2. How many hours of internet video do people consume?
  • 3. Traditional TV vs digital video consumption.
  • 4. Where do users watch online video?
  • 5. Video consumption statistics in the United Kingdom
  • 6. How many people do consume online video worldwide?
  • 7. How much is the online video industry worth?
  • 8. How many subscribers does Netflix have?
  • 9. What is the year-on-year change in watching video in the United States?
  • 10. Social video consumption
  • 11. How many videos are there on the internet? And on YouTube?
  • 12. How do we use Facebook?

It seems like humans thirst for video is unquenchable. As online video consumption has grown each year. As a result, many companies have launched a video marketing strategy considering how successful video has been for some YouTubers.

In this article, we will deal with how much video it is consumed on average, and what their consumption habits and trends are among many other questions.

Video streaming market is predicted to continue its upward trend and reach over 124 Billion dollars by 2025, according to Grand View Research, Inc.

Top online video consumption statistics

  1. In 2020, the number of digital viewers in the United States was 232 million and video penetration accounts for 83.8% of the entire people.
  2. Almost 5 billion videos are watched on Youtube every single day.
  3. As of 2018, average users spend 69 minutes a week watching video online from a computer according to Q1.
  4. 55% is the share of respondents who used computers to watch digital videos. (Agencia Big Data)
  5. Netflix now has 139 million subscribers globally.
  6. 78% of users watch videos online every weekly, and 55% view online videos daily. (HubSpot).
  7. 69 minutes a week spends average users watching video online in 2018 according to Q18.
  8. By 2019, video will make up 80% of all internet traffic, according to Cisco.
  9. 100 million hours of video are watched on Facebook a day.

Online video consumption has increased enormously in the last decade, people are spending so much time watching online videos that this tendency has raised some concerns.

In the United States, media consumption has increased enormously, partly thanks to the shift from traditional media to digital media.

# 78% of users watch videos online every weekly, and 55% view online videos daily. (HubSpot)
Statistic – Fact

As a result, streaming services such as Amazon, Netflix, Apple Tv have experienced an enormous growth challenging traditional television as the main entertainment platform.

On the other hand, the incorporation of high-speed internet technologies has derived into increasing data consumption.According to HubSpot, 78% of the population watch videos online either streaming content, social videos or live broadcast on the pc.

Video consumption has increased notably over the past few years and predictions suggest it will still increase notably within the decade.

Before the digital revolution, people consume a lot of videos too by watching television, however, viewers have changed their habits. Video content is easier to consume than reading and more engaging than pictures and music.

1. How many people watch online videos?

In 2020, the number of digital viewers in the United States was 232 million and video penetration accounts for 83.8% which 83.8% of the population watch online video at some point. Just in January 2018, 85% of the population of the United States watched videos online.

The YouTube boom, video tutorials, and the changing habits of video consumption (streaming services have become incredibly popular) have contributed to an enormous expansion of video content.

Video at the same time is much more engaging than any other content format thanks to the combination of music, images and messages. US viewers spend 86.35 minutes a week watching online video

In the US, people have changed the way they consume video from traditional TV sets to a digital format. Since 2015 up until today, digital video consumption has increased by about 23% in just four years. And analysts predict that, due to the introduction of smart TVs, all TV will eventually be digital and most video content will be of the streaming subscription type.

If you are looking to see how fast this change happened, the graph below shows the transition people are going through when it comes to video consumption.

# 69 minutes a week, average users spent watching video online in 2018, according to Q18
Statistic – Fact

But does the screen size influence how much time we spend watching video? According to Statista and the data company Analytics & Data, the larger the screen, the longer time we spent staring at it. The average time spent watching online video is about 81 minutes for connected smart TVs followed by tablets with an average of 70 minutes spent watching a video.

How long time do users spend watching video on desktop and mobiles? The answer is 63 minutes for desktop computer and 49 for smartphones. The difference between mobile and TV watching time is about 40% longer for smart TVs.

If you are looking to release some video promotional content about your company ensure that it reaches all screen formats and when deciding your video length consider this.

2. How many hours of internet video do people consume?

As of 2018, average users spend 69 minutes a week watching video online from a computer, according to Q1. But this figure is still really far from TV consumption. As in 2017, viewers in the United States watched 238 minutes of television daily.

However as users are younger, this goes up and actually people aged between 18-34 years old spend around 106 minutes a week just watching online video. In general, half of the population in the USA watch video content online on a daily basis.

3. Traditional TV vs digital video consumption

According to the advertising agency Top Media Advertising, TV consumption is still much higher than online video usage in spite of the massive growth that digital video and streaming services have experienced over the last few years.

Although, digital video increases as TV time spent reduces every year. This is clearly a reflection in user’ watching habits.

Most people are turning to digital video as it is more convenient than live TV.

4. Where do users watch online video?

When it comes to digital video consumption, users ́ favourite device is the smartphone. Considering the amount of video is uploaded to Instagram, Facebook and Snapchat, it is somehow not surprising that mobile video consumption leads the chart.

Actually 55% is the share of respondents who used computers to watch digital video content.

In general, most digital video is consumed via smartphones (which accounts for 62% of the total), computes represents 55%.

#By 2019, video will make up 80% of all internet traffic, according to Cisco>Statistic – Fact

The insatiable thirst of humans for video seems to be unstoppable, video consumption is already taking 80% of all internet traffic.

Apps such as Netflix and YouTube have experienced massive growth and clearly prove it. But where is the limit to digital video? Perhaps, we will get to the point where all content available online will be turned into video or voice format.

5. Video consumption statistics in the United Kingdom

Screen size and watch time

According to Q2, the larger the screen size, the longer is the time spent watching digital video content. Although tablets seem to be very popular among users to watch content as people spend on average of 8 minutes more on tablets than they do on desktops.

Smartphones, on the other hand, has an average watch time of 49 minutes. 80% of connected smart TV users usually spend more than 10 minutes watching content once they have started whereas less than half of smartphone users spend over 10 minutes watching digital video.

6. How many people do consume online video worldwide?

The graph above shows the percentage of people who watch video on a daily basis per country.

Please note that some countries have taken out of the list – the USA and the United Kingdom among them. However, we can see the penetration rate of online video in many countries.

Surprisingly some countries at the bottom of the list in the developed countries such as Germany, Japan and South Africa where we could expect a much higher percentage of digital video users.

#There is an estimated of over 230 million digital viewers in the USA in 2020
Statistic – Fact

In the United Kingdom, the number of digital viewers over the last 6 years has grown notably. Actually from 2012 to 2019, it has grown about 30%. Similarly, this trend has happened in most countries.

This upward trend seems to continue its tendency for the next few years and its ceiling could be much higher than we all expect it.

7. How much is the online video industry worth?

The subscription video industry is worth 6 billion dollars in 2019 and expected to increase to 10 billion dollars in 2020.

Services like Netflix are very popular these days and therefore more similar options are coming into the market, Apple TV, Roku. Over the last 4 years, subscription streaming services have grown about 40% and this upward trend will continue.

Video downloads have experienced similar growth to streaming services, going from 7.5 billion a year to 12.8 billion in 2019.

8. How many subscribers does Netflix have?

Netflix, the corporation headquartered in Los Gatos, California, started back 1997 renting movies and sending them by mail and since then it has grown enormously over the last two decades and its revenue in 2019 was 15.7 billion dollars.

The service now has 139 million subscribers globally
Statistic – Fact

The American corporation went from 26.5 million subscribers in 2012 to over 139 million in seven years, it managed to increase its subscriber number by 6 times. Netflix growth has not stopped yet and analysts predict it will keep growing for the next few years.

According to Netflix CEO in 2015, users had streamed 42 billion hours of content and spent 140 million hours a day watching videos.
Source: Empresa Big Data

In the last six years, the subscription-based streaming service has also doubled its revenue from 6 million dollars to almost 11 million in 2019. And according to Grand View Research, by 2025, it will be worth about 124 billion dollars. Extensive usage of online video coupled with demand for on-demand video is driving the growth.

On the other hand, pay-per-view streaming has remained quite stable from 2014 up until today, experiencing a minor growth, there is a simple reason to explain this.

Streaming and subscription services are fulfilling a need in the market, consumers are switching from live broadcast television consumption to on-demand streaming, consumers want to watch what they want and whenever it is convenient for them.

Mobile video consumption is somehow responsible too for the growth in online video consumption.

Similarly to subscription-based streaming, downloads have experienced enormous growth from a 7.5 billion industry to almost doubled it to 13.7 billion a year (expected in 2020).

9. What is the year-on-year change in watching video in the United States?

There is actually a small percentage of people who watch less video content online compared to the previous year. However, the general trend is that digital video consumption will keep increasing year after year.

And as we can see on the graph above, almost half of digital video users admit that they are watching more online video content than the previous year.

The digitalization process that TV is undergoing thanks partly to the smart TV will ultimately help this figure increase and will eventually take over the entire TV.

10. Social video consumption

This article would not be complete without a social video section as we consume lots of video content through social networks where video content is increasingly popular.

Some of the most relevant social media video consumption statistics:

  1. According to YouTube, 50% of all YouTube video is consumed via smartphones
  2. comScore says users spend 40 minutes a day, on average, watching YouTube on mobile devices.
  3. According to Mary Meeker’s, Facebook receives 8 billion video views daily
  4. According to Google, 40% of millennials trust YouTube for content
  5. More video content is uploaded in 30 days to social media than the major U.S. television networks have created in 30 years.

11. How many videos are on the internet? And YouTube?

YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every single minute. And almost 5 billion videos are watched on Youtube every single day
Statistic – Fact

It is almost impossible to estimate the amount of video that there are on the internet as every minute lots of video content is being uploaded.

Thanks to smartphone and high-quality video cameras, social networks such as Instagram receive millions of videos per hour every day. Therefore the amount of video that is going online is unsurmountable.

Just YouTube itself gets 300 hours of video every single minute. And Netflix counts with over 2500 movies and 1335 series as of 2018.

Needless to say that video and online streaming is getting increasingly popular and on-demand video content is changing how we watch shows, series and movies.

# 5 billion videos are watched on Youtube a day. 100 million hours of video are watched on Facebook a day>Statistic – Fact

12. How do we use Facebook?

Online video consumption is increasing in almost every platform and device including smart TVs. Social media video usage has also grown up. However, the way we watch social media video is much different on how we use other channels such as streaming.

The main reason we use Facebook video to keep up with our friends and see how they are actually doing.

It turns out that Facebook is also a source to find out about the news. Along with these two, we also watch videos on Facebook for fun or entertainment. Those are the main 3 way we use Facebook for according to Hubspot.

Digital video consumption has grown over the last few years and it will continue to increase with no sign of slowing down.

Just recently it managed to go over the one hour benchmark per day and according to Zenith, time spent watching online video content will rise again this year.

The general prediction estimates that the average users will spend 84 minutes a day watching video online this year.

This is not unusual as according to Zenith between 2013 and 2018 digital video consumption rose at an average rate of 32% per year.

Online video consumption is going up and it will continue to grow within the next few years affecting the way we consumer] movies, series and TV programmes in general. If you are looking to promote your companies’ services with video, please contact us.

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